How did LUV Fest come about?
LUV Fest embodies Tourism Ljubljana’s strategic efforts to promote four-season tourism in Ljubljana. Just like the now well-established November Gourmet Ljubljana culinary festival has spiced up to the autumn, this latest festival will add interest to the traditionally quiet months in town, when fewer tourists are usually seen.
The aim of the festival is thus to position Ljubljana as a destination that should also be visited in February and March, and to create a livelier mood in the city for its residents, too. Throughout this period, both locals and visitors can enjoy the city’s special decorations, experience unique stories about Ljubljana in guided tours, create unforgettable memories by taking pictures at selected locations, enjoy the concerts, exhibitions and other cultural events on offer, engage in creative workshops, indulge in culinary masterpieces, and much more besides. All of these activities will share the theme of love and romance.
LUV Fest plays an important connecting role by bringing together many of Ljubljana’s cultural institutions, artists, hospitality businesses and other service providers that participate in the festival programme.
The charming old town, picturesque River Ljubljanica embankments and the medieval castle watching over the city, and a view of the Alpine peaks... to many visitors, Ljubljana seems like a setting for a romantic film. As it draws inspiration from the romantic image of the Slovenian capital, LUV Fest will link love, art and rambling.