Creative sector in Ljubljana
The development of the creative sector in recent decades has helped to blur the boundaries between high, mass and popular culture. Today, this sector, together with culture, is at the heart of the creative economy. In the economy, we can see that the integration of the cultural and creative sectors is generating above-average growth and job creation, especially for young people.
Ljubljana as a Creative City: Where Creativity Becomes Part of Everyday Life
To position Ljubljana as a true creative city, creativity must become an integral part of the daily lives of its residents and a unique experience for visitors. This goes beyond just being an arts venue – it’s a city where ideas are born in studios, workshops, cafes, and on the streets, transforming into innovations, new business models, and unforgettable experiences.
One of the latest and most significant examples of this is the Rog Center – a former industrial icon that has transformed into a contemporary creative and social hub. Rog blends local creative energy with international trends, providing a supportive environment for the development of innovative and socially beneficial projects in fields like craftsmanship, urban arts, applied arts, design, and architecture. Visitors experience Rog not only as a creative hub but also as an attractive destination with design shops, dining options, and interactive content.
In Ljubljana, visitors can do more than observe – they can co-create through workshops, exhibitions, festivals, and interactive experiences. Together with our partners, we actively enhance collaboration with creatives and raise the profile of Ljubljana as a creative city through thoughtful communication and promotion.
We are also developing accessible and sustainable offerings – from unique products and experiential workshops to creative shops, allowing visitors to take a piece of Ljubljana's creativity home with them. However, the creative sector in Ljubljana is not just about art and innovation – it is increasingly becoming a driving force for sustainable solutions. The focus is on using natural and recycled materials, eco-friendly design approaches, and innovations that improve quality of life and contribute to the preservation of natural resources.
Ljubljana is not just a city of creators – it’s a city where creativity transforms the way we live!