Ljubljana won the award for the most original destination at the 30th Tour of Slovenia
18 Sep 2024
Ljubljana won the award for the most original destination at the "Best Host" event of the 30th Tour of Slovenia. The jury was impressed by the daring acrobatic bike descent from the Nebotičnik Skyscraper, which was broadcast to millions of viewers worldwide.
Before the start of the third stage of the Tour of Slovenia, which began in the Slovenian capital, Ljubljana showcased attractive cycling highlights at Prešeren Square, Ljubljana Castle, and Nebotičnik Skyscraper.
At Prešeren Square, 44 cyclists from the Šprikla Cycling Club, promoting cycling culture and healthy competitive spirit, performed a synchronized bicycle choreography on BicikeLJ bikes. At Ljubljana Castle, an acrobat cycled up the observation tower, while three acrobats on legendary Rog bikes descended vertically from Nebotičnik Skyscraper. Ljubljana presented itself to a wide audience both at home and abroad as a vibrant city of unique ideas, offering various adrenaline-filled experiences and inviting sports and active leisure enthusiasts to unforgettable holidays. This innovative presentation of the capital was organized by Ljubljana Tourism in collaboration with the advertising agency McCann Ljubljana.
The Tour of Slovenia is the largest cycling event in Slovenia, with a significant media impact. Since 2017, it has been broadcast by Eurosport, the world’s largest sports television network. This year, the broadcast reached 130 countries worldwide, with over 10 million viewers watching the race on Eurosport and TV Slovenia.