Ljubljana is Once Again Among the Most Sustainable Destinations in the World

For the eighth year in a row, Ljubljana has been included in the list of Top 100 Destination Sustainability Stories and has become the only city in the world to receive this title for the eighth time. This time, the international expert jury was convinced by the Digital innovation of Plečnik's heritage project. With it, Ljubljana Tourism digitized five units of Plečnik's immovable cultural heritage in the area of the Municipality of Ljubljana and the Central Slovenia region and upgraded the project with two products, the 5-star Master Plečnik experience and the gamified guidance of Plečnik's vision.

The list of Top 100 Destination Sustainability Stories (initially named Global Top 100 Sustainable Destinations) highlights the most sustainable destinations in the world based on successful stories of responsible tourism development. It is prepared by the Green Destinations organization. All the destinations included in the list, with their work and described approaches, create a quality environment for residents and at the same time an attractive experience for visitors. Their stories serve as inspiration for other destinations, and the organization has been promoting them in the international tourist area since 2014 with the Top 100 selection. Since then, Ljubljana has been regularly ranked on it, putting it at the very top of those awarded the most for achievements in the field of sustainable tourism.

This year, the international expert jury was convinced by the Digital innovation of five units of Plečnik's immovable cultural heritage project in the area of the Municipality of Ljubljana and the Central Slovenia region, with which five of Plečnik's works were digitized by Ljubljana Tourism with 360-degree photographs, 3D scanning, and 3D modeling. Then they created another 5-star experience - a boutique guided tour of Plečnik's works by Master Plečnik, which, in addition to viewing Plečnik's main sights in the centre of the capital, also offers a virtual walk through digitized units outside the city centre and in the Central Region. The entire project was upgraded with the experience of enriched reality offered by Plečnik's visions - gamified guidance through the great architect's unrealized projects. Plečnik's visions also recently won first place in the Tourism category at this year's WEBSI competition of Slovenia's notable digital achievements.

At Ljubljana Tourism, they regularly develop innovative, technologically advanced experiential tourist tours of the city, which highlight sustainable elements of lifestyle, such as getting to know the local cultural heritage. They are used to guide visitors outside the city centre and show them locations that are more difficult to access.