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Between 9 and 10 September 2024, Ljubljana will host the 9th edition of the Conventa Crossover festival. The event, taking place at Center Rog, is aimed at event organizers and experiential marketing professionals.

© Marko Delbello Ocepek

The main theme of the festival, which expects to host 130 participants, will be "AUthenticity or AIthenticity." Twenty exceptional speakers will discuss how to replace generic and boring events with comprehensive experiences and what the right balance between technology and authenticity is. A significant part of the festival will also be a review of the best European events, which will compete in the finals of the "Conventa Best Event Award."

The organizers will hold the event in accordance with the Green Pledge and the principles of sustainable event organization based on the "Planet Positive Event" methodology. They will also carefully measure the event's carbon footprint and, based on the data obtained, set goals for its reduction.

Tourism Ljubljana is a partner of the Conventa Crossover festival. The festival was first held in 2015 and has since established itself as one of the most relevant platforms and spaces for creative discourse in the meetings industry.