Research and Analysis

Ljubljana strives to improve the lives of its residents through tourism as well. The increased tourist visitation affects the quality of life in the city, bringing both benefits and challenges to its inhabitants. We examine these aspects annually to assess how residents perceive the relationship between tourism and quality of life.

Ljubljana is committed to providing high-quality tourism offers and experience for all visitors to the city. Among international visitors, we conduct a survey every two years to uncover their characteristics, travel motivations, spending patterns, and satisfaction levels.